16 Apr ENCHANTEUR – Inspiring a Romance to Remember
This new identity is designed to appeal to both loyal ENCHANTEUR consumers as well as an entirely new wave of consumers who embrace French inspired romance and floral elegance. It’s a new era at ENCHANTEUR and the new look reflects the inveterate legacy that continues to stoke the flames of romance in the hearts and dreams of women.
Heralding the words of Leonardo Da Vinci, “Simplicity is the ultimate sophistication”, ENCHANTEUR unveils its new brand identity with a logo that features a purified rose. The articulation of the rose is reminiscent of a stalk presented with love by that special someone. With the brand new logotype and logo, ENCHANTEUR brings forth aspects of its heritage that are still relevant with a contemporary approach to reflect what it is today: modern, feminine, beautiful.
Being the no.1 in mass market fragrances meant ENCHANTEUR had exacting standards when it came to their piece de resistance, the Eau De Toilette. The EDT bottle, with its seamless teardrop silhouette encapsulates the grace of the female form. In tribute to its floral fragrance, the rose cap unfurls it’s petals which symbolizes burgeoning love. Receiving the new ENCHANTEUR EDT is akin to receiving a rose from a loved one.
|Romantic (made for the uplifting, cheerful & feminine)
A scent which bears the joyous burst of zesty Mandarin with lively, green crisp of Violet and Galbanum that signify the beginning of a wonderful love. Just like true love that grows deeper, ROMANTIC blossoms beautifully with Bulgarian Roses and White Jasmine mingled with delicate scent of Mimosa and Orange Flower. Lingering warm Sandalwood and Vanilla wrap up this lovely concoction that puts romance in the air.
|Charming (made for the sensual, elegant & sophisticated)
The fragrance which captures the essence of sophistication and chic femininity opens with an exotic mix of Rose and Muguet that’s embraced by Citrus and Aldehydes. It then undergoes a subtle change as the base notes of Musk and Cedarwood become more apparent to perfectly complement your inner style.
|Alluring (made for the seductive, passionate & mysterious)
An exotic, seductive fragrance that exudes a sweet mysterious aura. It blends fruity notes of Bergamot and Passion fruit, dissolving into an intoxicating bouquet of Rose and Iris, and warmed by rich Vanilla, Musk and Vetiver – thereby concocting a bold scent that’s one of a kind.
|Enticing (made for the vivavious & glamourous)
A vivacious fragrance made for fabulous girls who enjoys setting the social scene ablaze! It first awakens with juicy wedges of Bergamot, Lemon and Mandarin. It then evolves into the heart which consists of a floral accord of Rose, Magnolia and Freesia that’s backed by earthy Amber, Vanilla and Cedarwood, thus creating a lively scent that’s perfect for social butterfly within.
ENCHANTEUR retails at RM 24.90 per bottle of 50ml Eau de Toilette, RM 15.50 per bottle of 400ml and RM10.50 per bottle of 250ml Body Lotions. ENCHANTEUR range of products also consists of talc and deodorant and is available at all major retail outlets, supermarkets, hypermarkets and pharmacies